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Final project second year: "Something Real"

Project type

Brand Book and Digital Promotion

Location

Amsterdam

After the first brand book for "Something Real" we had to develop the project further. We expanded the group and managed to create a product, a new brand book, a pitch video, campaign video, campaign photoshoot, product photoshoot, and finally digital platforms.

Essentially we all worked on everything, however, I am more skilled in digital design. Hence, I created a Website and App which was my main role in this project. Nonetheless, I also worked in co-designing the brand book, co-directing the video, and co-directing the photoshoots.

I invite you to take a look at our final project for our second year in Fashion Branding at the Amsterdam Fashion Institute.

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