Maria Nogueroles - young creative
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'RIDE THE RETRO WAVE' Innovation Proposal for O'Neill
Project type
Virtual Reality room made on Spatial which you can access using the link on page 14 (Prototype), with original artwork by me made with AI on midjourney, and photography from 80's surf photographers, as well as curated O'Neill pieces and a collage video on the surf culture of the 80's.
Date
2024
Location
Amsterdam
This is a project I did during my Brands and Innovation specialisation at AMFI. This project consisted of creating an innovation proposal for a brand, in my case O'Neill. I had the opportunity to work alongside Joffrey Delfgaauw, head of innovation, technology and sustainability at O'Neill.
I was very inspired by the 80s surf culture, and how O'Neill, the pioneer of innovation in the surfing world, contributed in this time. Hence, I created a VR experience for the brand, a gallery where consumers can explore O'Neills heritage in the 80's and the surfing culture in general. Offering also an opportunity to buy some archival pieces of 80's O'Neill in the Virtual Reality experience.
