This project is a brand book based on a concept created with a colleague. "Something real" aims to emotionally challenge the audience with its thought-provoking questions. We provide the tools to experience authenticity for the digital Gen Z audience by posing bold questions on our designs, whose answers from the community will only become visible by connecting through physical touch with heat reactive materials. Making emotional connections tangible.

The brand book was produced analogue, and produced a brand video using the program Adobe Premiere Pro.